The blog explores the digital engagement strategy for Twiss, a multi-flavored sparkling fruit juice targeting young professionals and urban youth.
It introduces an interactive QR code campaign that assigns consumers playful titles—'Twissies' and 'Pussies'—to create a sense of exclusivity and community.
'Twissies' gain access to premium digital content, including stand-up comedy, gaming streams, and talent showcases, fostering excitement and social engagement.
By leveraging curiosity, playful rivalry, and FOMO (Fear of Missing Out), the campaign aims to enhance brand loyalty and encourage word-of-mouth marketing.
Through this gamified approach, Twiss strengthens its brand presence among modern, socially active consumers who seek entertainment and shared experiences.
Read the full blog at - https://fuzen.io/how-to-build-ai-agents-guide-for-beginners/